As LeBron James made history and passed Kareem Abdul-Jabbar for the NBA’s all-time scoring record, millions of people tuned in. There were 3 million people watching the Lakers-Thunder contest, and the game peaked with 3.7 million viewers when LeBron hit the record-breaking shot — making it the most-watched regular-season game on TNT in nearly five years (with the exception of opening night). However, most people were watching via social media. If you were on Twitter or Instagram last night, there was no avoiding James’ record-setting performance.
The NBA’s social-media and digital platforms generated 225 million video views on LeBron’s record-setting evening, the most ever for a regular-season night. The NBA racked up 164 million views on Instagram yesterday, which was the most-viewed account on the platform over that 24-hour period. Of those 164 million views on Instagram, LeBron-related content accounted for 138 million views.
James now has 38,390 career points. This season, LeBron is averaging 30.2 points, 8.5 rebounds, 7.0 assists, 2.2 threes and a steal, while shooting 50.8% from the field, 31.5% from three and 76.4% from the free-throw line. The Lakers are currently 25-30, which is the third-worst record in the Western Conference. Today, Los Angeles pulled off a blockbuster three-team trade that brings in D’Angelo Russell, Malik Beasley and Jarred Vanderbilt, so perhaps the Lakers can get their season back on track.